We have gone from zero to 100. It is likely that a few weeks ago only people with certain knowledge or who work in certain areas knew that they are the non-fungible tokens, the NFTs for its acronym in English. Today, his name and his existence have found their way into the news of all kinds and in the general media, making it the latest fad that no one understands very well. If something is rattling, brands are more than willing to pay attention to it. That is precisely what is already happening with NFTs.

NFTs are one more element of the universe that the blockchain has created, which ensures its traceability and that what you have is, so to speak, what it is. So far, what has reached the non-specialist general public about the blockchain has mainly been its role in the creation of virtual currencies, such as bitcoin, but also, although a little less, the use that can be made in the company. The blockchain allows for example the complete traceability of the supply chain.

Now, it has been integrated into the world of art. Although it may Best database provider seem that everything is multiplicable and infinite in the digital environment, when users pay for these pieces of art they are making sure that they pay for the original, for the first and for the real, no matter how much digital can be replicated. Nyam Cat, the viral cat from a few years ago, sold for just over half a million dollars.

All of this has created a moment of hype for NFTs, with eye-catching headlines and articles about what this is all about and what to understand. And, as we pointed out when opening, where there is noise there are usually marks. Brands of all kinds are launching their own NFTs, almost all of them for charity, to position themselves as someone who knows what fads are on the agenda and who knows all the changes in the digital universe.

From Pringles to toilet paper
Pringles is one of the brands that has entered the game. He has released an animated image of a potato tube on a gold plate. It's a limited edition - there are only 50 animations - and they are priced at $ 600 each. The CryptoCrisp, as they are called, started with a price similar to that of a can of potatoes, of 2 dollars. From there, they have been climbing in a matter of days. The proceeds of the sale will be, as explained in AdWeek , for the artist who has created these pieces of art, Vasya Kolotusha.

It is difficult to understand from the outside what Pringles is doing and why it has entered this, although the truth is that the brand of potato chips is not the only one that has launched the race for the NFTs.

The toilet paper brand Charmin, owned by Procter & Gamble, has also launched a non-expendable token: they are five pieces of digital art whose profits will revert to the NGO Direct Relief. Shortly after its launch, bids were between $ 500 and $ 2,100.

Fast food companies, who tend to avoid anything potentially viral, have also launched into Buy Mobile Database the conquest of the NFTs. Pizza Hut Canada launched a picture line, selling pizza slices as works of art. Although sales started at 18 cents, they ended at $ 8,824. Taco Bell has also presented a collection of 25 tokens, all inspired by tacos and all very successful. They were sold in a matter of half an hour.

The Quartz medium also closed , after four days of bidding, the sale of an article that functioned as an NFT for $ 1,800 (also destined to an association, in this case supporting a grant from the International Women's Media Foundation). In his case, the medium turned the topic of the news into something immersive.

It is clear that these brands are the pioneers, but that the list will progressively rise until the virtual art bubble bursts. The Bratz have virtual dolls and Panini virtual stickers, showing that the potential interest of the format touches brands of all styles and from all areas.